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The 2024 Guide to Social Media Strategy for Executives
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week.
How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.
You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content.
Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it.
Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.
Why should execs be on social media?
Build a (human) personal brand
Being on social media benefits your company and also has big perks for you. As mentioned above, your customers want more personal content from businesses.
That doesn’t mean they want to know about your recent doctor’s appointment or your everyday morning routine. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions.
Talk about a hard lesson you learned as a leader. Talk about a personal hardship you’ve learned from that people can relate to. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.
Sharing = caring. As in, enabling others to care about you and your company because they see you as a real person leading other real people instead of a faceless mega-corporation.
Source: Jason Hawkins on LinkedIn
Advocate for your business
All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy.
61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. And 55% of decision makers say content from thought leaders is especially important to win them over during economically bleak times (e.g. right now).
Source: Edelman
Share your expertise
You know a thing or two about some things, right? Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product.
It can be as simple as showing what you’re working on. If you used to be a developer, share the new features your team is currently working on and what the roadmap is.
Have a long management journey of starting on the front lines and working yourself up to head of HR? Share your best tips for employees to get the great performance reviews they want or land their dream job.
Whatever your area of expertise is, share it.
Boost your sentiment
Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.
By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.
But how do you know if your content is enhancing what people think about your company? By measuring your brand sentiment automagically with Hootsuite Insights, for example.
Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. You’ll know where you and your company stand with your audience, 24/7/365.
Build relationships
Is it lonely at the top? Not for execs on social media.
Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team.
People get to know more about you as both a person and a leader when they watch or read your content.
Promote your values
When your content focuses on the things mentioned above, like building a human brand and building relationships, it will naturally reflect your values.
It’s not about shouting your values from the rooftops like, “Hey! We care about people so much! Look, we offer five sick days per year!”
It’s about quietly communicating them through everything you share. Talk about your or your company’s charitable activities or share some relatable industry-specific humor. Your values can also shine through the stories you choose to share, like that story about how you overcame the anxiety of starting a new role or making a tough management decision.
Support recruiting
One of the most tangible benefits of posting on social media as an executive is how well it works to support recruiting efforts. Whether you have open roles to fill now or not, your public profile as a company leader helps job seekers understand your company’s culture and determine if it’s a good fit for them.
Besides boosting your brand sentiment and giving people a “behind the scenes” peek into your company culture, posting also gets your company more eyeballs. Content from employees gets twice as many clicks as official company content. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile.
This said, you can and should create a company-wide employee advocacy program that goes beyond just you and the other executives posting on social media. Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees, and 20% more likely to retain them.
This is how Hootsuite Amplify makes setting up and managing an employee advocacy program easy:
Show transparency
It’s hard to build trust, both personally and professionally. But it’s the most important thing you can do to earn new business and loyal customers.
Edelman has been tracking trust statistics for 23 years, and 2023’s report reflects an ever-increasing distrust of society in general, government, and especially a lack of trust in social media.
Interestingly, 48% of respondents say CEOs, in general, are untrustworthy, but 64% say their CEO is trustworthy — more so than their neighbors!
Source: Edelman Trust Barometer Report
What’s with the cognitive dissonance there? My theory is the difference connection makes.
When we feel connected to someone — colleagues, even, or in a parasocial relationship facilitated by social media — we tend to have a more favorable opinion of them. Simply: we trust them more.
By using social media as an executive, you’re building trust through transparency with your team and encouraging leads, customers, and peers to trust you too.
How to build a social media strategy for executives
Set goals
You don’t need to list out a multi-page social media strategy document complete with quarterly KPIs, rigid topics, or a defined schedule of daily actions.
But you should at least have an outline of a strategy. What do you want to get out of posting on social media?
A few goal ideas are:
Grow your network with industry peers
Increase talent recruitment and fill open positions
Encourage your employees to share online and build their personal social media brands, too
Create a company culture of content development
Of course, there are many more possible goals. Yours may change as you start sharing online and discover new benefits to doing so, but have at least one or two goals to start.
Pick the right networks
Where will you post as an executive on social media? The obvious choice is LinkedIn — the world’s largest professional social network — and you should definitely be on there. For some executives, it may be the only social platform you need.
But don’t overlook other great options. Reddit could be a great place for you to host AMAs: “Ask Me Anything” threads popular on the platform.
Source: r/IAMA on Reddit
Depending on your desired audience and goals, you could even build a successful online presence on platforms like TikTok, Instagram, or YouTube. Really, any platform as long as you know who you’re trying to reach and then choose the platform(s) those people regularly use.
As for how to reach them, that’s the next step…
Define your content strategy
Once you know where you’ll be posting, you need to decide what to post about and who’s going to post it.
The “what” depends on the platforms you identified in the previous step. For example, if you picked TikTok or YouTube, obviously, that means creating video content.
For LinkedIn, it’s likely most of your content will be text posts or the new way to do LinkedIn carousels.
A well-rounded content strategy is about more than just what format you’ll use.
It includes things like:
What content your audience enjoys and wants more of
An audit of your current social performance and profiles
Your posting frequency
Topics you’ll focus on
How you’ll measure success
If you need help crafting yours, check out our step-by-step guide to social media content strategy.
Finally, you need a game plan for publishing content. Are you going to write/record/edit/create all your own content and post it yourself? Or, will you enlist your marketing team for help in either producing the content, scheduling it, and/or replying to comments? Be clear on who’s doing what before you start.
Plan and schedule your posts
This one’s easy: Use Hootsuite. Done, next…
Okay, for real, you’ve heard it everywhere, but it’s true: a big part of succeeding on social media is staying consistent. That means posting roughly the same amount of times per week and replying to DMs and comments at least every other day.
You can always change your posting frequency to be more or less, depending what your audience is responding (or not responding) to. But you need to stay consistent with your chosen schedule until you decide to strategically change it, for good, data-informed reasons.
The easiest way to build a consistent posting schedule with the least time commitment is to use a social media post scheduler like Hootsuite. Plan and draft your content in a visual calendar and schedule posts to go live at your personalized best time to publish based on your audience data.
It’s auto-magical.
Answer comments and DMs
It’s no surprise that social media is all about engagement. One of the fastest ways to grow your follower count is by commenting on other people’s posts. But the way to build true community is by replying to comments and DMs that others leave on your posts.
Even if it’s only a quick “thank you,” taking a few seconds to acknowledge someone’s comment helps build that sense of community and form real connections on social media.
Set aside a few minutes a day to do these responses, or even every other day. You’ll boost your engagement rate which the algorithms love, and you could meet some amazing new people.
Hootsuite Inbox makes this super easy by organizing all your comments and DMs across all your social media accounts in one place where you can reply to everyone.
Listen for mentions
Yes, you need to reply to comments and messages on your profiles, but you should also respond in the other places people are talking about you, like on their own pages or profiles.
But how do you find those mentions in the first place? Don’t worry, this is another thing technology can take off your plate. (Or ears.)
Social listening tools can track these mentions across the internet and alert you to mentions and conversations about topics you’re interested in so you can take part in them. This will save you so much time and allow you to use it in the most useful way: actually engaging with people.
Psst: Of course, Hootsuite’s got your back with built-in social listening features and deep integrations with third-party tools.
Track your success
You already know in business you need to track your results in order to see what’s working, what’s not, and when you may need to tweak your plans. The same applies to social media.
Set up a spreadsheet with each of your KPIs to measure the goals you outlined in your content strategy. Fill it out at least monthly in addition to running a quarterly social media audit.
Don’t want to spend hours each month gathering all your performance data, though? Understandable. Once again, Hootsuite is here to make your social media life easy with all-in-one analytics for all your platforms in one place.
6 inspiring CEOs on social media
Still need a bit more inspiration to get started? Peek in on what your peers are posting, or check out these executives making a splash on social media.
Irina Novoselsky
Source: Irina Novoselsky on LinkedIn
Irina, CEO of Hootsuite, is understandably very active on social media and a huge champion of all Owls (Hootsuite employees), sharing their expertise online through the company’s employee advocacy program powered by Hootsuite Amplify.
Irina talks about leadership and the power of social media (obviously!), and shares personal insights about what makes Hootsuite great, both as a company and a product. She’s also known to advocate for social marketers, seeking to elevate their status among other CEOs and executives.
What you can learn from them:
Be genuine. Irina’s passion for teamwork and the power of social relationships shines through in every post she shares. Lesson for you? Share your authentic business beliefs.
Include a ‘footer’ in your posts. At the end of each post, Irina includes a section introducing herself. It tells potential new connections what to expect if they follow her, making it more likely that people who really vibe with that content will.
Source: Irina Novoselsky on LinkedIn
Christopher Young
Source: Christopher Young on LinkedIn
Christopher is an Executive Vice President at Microsoft who speaks widely on topics surrounding how AI is impacting work today and how it will continue to change how we work in the future.
What you can learn from them:
Don’t be afraid to speak your mind. Nowadays, everyone has an opinion on AI, but Christopher believes AI is a positive tool for the good of the future and backs it up with his content. Whatever you believe about something, back up your opinion with case studies and data to add credibility to your words.
Alexis Ohanian Sr.
Source: Alexis Ohanian Sr. on LinkedIn
Best known as a former co-founder of Reddit, Alexis Ohanian now speaks publicly about work-life balance, making workplaces more family-friendly, and venture capital.
What you can learn from them:
Repurpose content intelligently. Just like Alexis does, you can cross-post content, like sharing a TikTok video on LinkedIn — but take the time to customize the caption with a personal note directed to the kind of people who follow you on LinkedIn.
Adam Mosseri
Source: Adam Mosseri on Instagram
As the head of Instagram, Adam Mosseri has an almost cult following among social media professionals. He’s like our creator of creators, the Meta meta-creator, if you will.
Adam talks about all the latest changes on Instagram, social media in general, and what’s new with Threads.
What you can learn from them:
Don’t be afraid to be the face of your brand. Every time Adam Mosseri posts a new video, social media managers everywhere buy an emotional support iced coffee. Okay, no, but he’s known as the source to go to for the latest Instagram algorithm updates.
Show up how you do best. Adam mostly communicates key info via Reels. If you’re comfortable speaking to a camera, use video. If you prefer writing, put your value into captions.
Aaron Levie
Source: Aaron Levie on X
Aaron is the CEO of Box, the popular cloud storage company. He talks about Box, but also about startup culture, lessons learned, and leadership tips.
What you can learn from them:
Speak your mind if you can take the heat. Aaron often shares his opinions on everything from software development to AI. Whenever you share a potentially controversial topic, some people are bound to agree and others disagree. If you can handle not being universally liked, don’t shy away from taking a stand.
Oprah
Source: Oprah on Instagram
Oprah needs no introduction. On social media, she shares snippets of her life, her latest book club picks, news about her latest productions and projects, and of course, her famous “Oprah’s Favorite Things” recommendations.
What you can learn from them:
Be yourself. Oprah has been famous forever at this point, but she’s always remained true to her personality and values — and that shines through in how she interacts with others and what she chooses to share.
Use your profile to lift up others. You may not have 22 million followers like Oprah, but when you can, use your profile to feature others you believe in. Oprah regularly features aspiring performers, authors, and advocates she admires.
Ready to uplevel your career, expand your network and opportunities, and automate your social media success? Hire Hootsuite as your executive social assistant to easily plan, schedule, analyze, and amplify your content across all your social profiles in one easy-to-use dashboard.
Manage all your social media in one place, measure ROI, and save time with Hootsuite.
The post The 2024 Guide to Social Media Strategy for Executives appeared first on Social Media Marketing & Management Dashboard.
Mi Lifestyle Login: Step By Step Guide – Unlock Your Path to MLM Success
Mi Lifestyle Marketing Global Private Limited, an MLM company flourishing in India, has captured attention with its unique approach to health, wellness, personal care, and household products. However, like any MLM model, it presents its own set of challenges and opportunities. It is a Simple and Straightforward Process While it is not directly related to […]
FedRAMP Certification: What Is It, Why It Matters, and Who Has It
Hacked celebrity camera rolls. State-based cyberespionage. And everything in between. Data security has a huge range of applications. And it’s a major concern for everyone who uses or supplies cloud-based services.
When government data is involved, those concerns can reach the level of national security. That’s why the U.S. government requires all cloud services used by federal agencies to meet a meticulous set of security standards known as FedRAMP.
So just what is FedRAMP, and what does it entail? You’re in the right place to find out.
Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
What is FedRAMP?
FedRAMP stands for the “Federal Risk and Authorization Management Program.” It standardizes security assessment and authorization for cloud products and services used by U.S. federal agencies.
The goal is to make sure federal data is consistently protected at a high level in the cloud.
Getting FedRAMP authorization is serious business. The level of security required is mandated by law. There are 14 applicable laws and regulations, along with 19 standards and guidance documents. It’s one of the most rigorous software-as-a-service certifications in the world.
Here’s a quick introduction:
FedRAMP has been around since 2012. That’s when cloud technologies really began to replace outdated tethered software solutions. It was born from the U.S. government’s “Cloud First” strategy. That strategy required agencies to look at cloud-based solutions as a first choice.
Before FedRAMP, cloud service providers had to prepare an authorization package for each agency they wanted to work with. The requirements were not consistent. And there was a lot of duplicate effort for both providers and agencies.
FedRAMP introduced consistency and streamlined the process.
Now, evaluations and requirements are standardized. Multiple government agencies can reuse the provider’s FedRAMP authorization security package.
Initial FedRAMP uptake was slow. Only 20 cloud service offerings were authorized in the first four years. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products.
Source: FedRAMP
FedRAMP is controlled by a Joint Authorization Board (JAB). The board is made up of representatives from:
the Department of Homeland Security
the General Services Administration, and
the Department of Defense.
The program is endorsed by the U.S. government Federal Chief Information Officers Council.
Why is FedRAMP certification important?
All cloud services holding federal data require FedRAMP authorization. So, if you want to work with the federal government, FedRAMP authorization is an important part of your security plan.
FedRAMP is important because it ensures consistency in the security of the government’s cloud services—and because it ensures consistency in evaluating and monitoring that security. It provides one set of standards for all government agencies and all cloud providers.
Cloud service providers that are FedRAMP authorized are listed in the FedRAMP Marketplace. This marketplace is the first place government agencies look when they want to source a new cloud-based solution. It’s much easier and faster for an agency to use a product that’s already authorized than to start the authorization process with a new vendor.
So, a listing in the FedRAMP marketplace makes you much more likely to get additional business from government agencies. But it can also improve your profile in the private sector.
That’s because the FedRAMP marketplace is visible to the public. Any private sector company can scroll through the list of FedRAMP authorized solutions.
It’s a great resource when they’re looking to source a secure cloud product or service.
FedRAMP authorization can make any client more confident about the security protocols. It represents an ongoing commitment to meeting the highest security standards.
FedRAMP authorization significantly boosts your security credibility beyond the FedRAMP Marketplace, too. You can share your FedRAMP authorization on social media and on your website.
The truth is that most of your clients probably don’t know what FedRAMP is. They don’t care whether you’re authorized or not. But for those large clients who do understand FedRAMP – in both the public and private sectors – lack of authorization may be a deal-breaker.
What does it take to be FedRAMP certified?
There are two different ways to become FedRAMP authorized.
1. Joint Authorization Board (JAB) Provisional Authority to Operate
In this process, the JAB issues a provisional authorization. That lets agencies know the risk has been reviewed.
It’s an important first approval. But any agency that wants to use the service still has to issue their own Authority to Operate.
This process is best suited for cloud services providers with high or moderate risk. (We’ll dive into risk levels in the next section.)
Here’s a visual overview of the JAB process:
Source: FedRAMP
2. Agency Authority to Operate
In this process, the cloud services provider establishes a relationship with a specific federal agency. That agency is involved throughout the process. If the process is successful, the agency issues an Authority to Operate letter.
Source: FedRAMP
Steps to FedRAMP authorization
No matter which type of authorization you pursue, FedRAMP authorization involves four main steps:
Package development. First, there’s an authorization kick-off meeting. Then the provider completes a System Security Plan. Next, a FedRAMP-approved third-party assessment organization develops a Security Assessment Plan.
Assessment. The assessment organization submits a Security Assessment report. The provider creates a Plan of Action & Milestones.
Authorization. The JAB or authorizing agency decides whether the risk as described is acceptable. If yes, they submit an Authority to Operate letter to the FedRAMP project management office. The provider is then listed in the FedRAMP Marketplace.
Monitoring. The provider sends monthly security monitoring deliverables to each agency using the service.
FedRAMP authorization best practices
The process of achieving FedRAMP authorization can be tough. But it’s in the best interest of everyone involved for cloud service providers to succeed once they start the authorization process.
To help, FedRAMP interviewed several small businesses and start-ups about lessons learned during authorization. Here are their seven best tips for successfully navigating the authorization process:
Understand how your product maps to FedRAMP – including a gap analysis.
Get organizational buy-in and commitment – including from the executive team and technical teams.
Find an agency partner – one that is using your product or is committed to doing so.
Spend time accurately defining your boundary. That includes:
internal components
connections to external services, and
the flow of information and metadata.
Think of FedRAMP as a continuous program, rather than just a project with a start and end date. Services must be continuously monitored.
Carefully consider your authorization approach. Multiple products may require multiple authorizations.
The FedRAMP PMO is a valuable resource. They can answer technical questions and help you plan your strategy.
FedRAMP offers templates to help cloud service providers prepare for FedRAMP compliance.
What are the categories of FedRAMP compliance?
FedRAMP offers four impact levels for services with different kinds of risk. They’re based on the potential impacts of a security breach in three different areas.
Confidentiality: Protections for privacy and proprietary information.
Integrity: Protections against modification or destruction of information.
Availability: Timely and reliable access to data.
The first three impact levels are based on Federal Information Processing Standard (FIPS) 199 from the National Institute of Standards and Technology (NIST). The fourth is based on NIST Special Publication 800-37. The impact levels are:
High, based on 421 controls. “The loss of confidentiality, integrity, or availability could be expected to have a severe or catastrophic adverse effect on organizational operations, organizational assets, or individuals.” This usually applies to law enforcement, emergency services, financial, and health systems.
Moderate, based on 325 controls. “The loss of confidentiality, integrity, or availability could be expected to have a serious adverse effect on organizational operations, organizational assets, or individuals.” Nearly 80 percent of approved FedRAMP applications are at the moderate impact level.
Low, based on 125 controls. “The loss of confidentiality, integrity, or availability could be expected to have a limited adverse effect on organizational operations, organizational assets, or individuals.”
Low-Impact Software-as-a-Service (LI-SaaS), based on 36 controls. For “systems that are low risk for uses like collaboration tools, project management applications, and tools that help develop open-source code.” This category is also known as FedRAMP Tailored.
This last category was added in 2017 to make it easier for agencies to approve “low-risk use cases.” To qualify for FedRAMP Tailored, the provider must answer yes to six questions. These are posted on the FedRAMP Tailored policy page:
Does the service operate in a cloud environment?
Is the cloud service fully operational?
Is the cloud service a Software as a Service (SaaS), as defined by NIST SP 800-145, The NIST Definition of Cloud Computing?
The cloud service does not contain personally identifiable information (PII), except as needed to provide a login capability (username, password and email address)?
Is the cloud service low-security-impact, as defined by FIPS PUB 199, Standards for Security Categorization of Federal Information and Information Systems?
Is the cloud service hosted within a FedRAMP-authorized Platform as a Service (PaaS) or Infrastructure as a Service (IaaS), or is the CSP providing the underlying cloud infrastructure?
Keep in mind that achieving FedRAMP compliance is not a one-off task. Remember the Monitoring stage of FedRAMP authorization? That means you’ll need to submit regular security audits to ensure you stay FedRAMP compliant.
Examples of FedRAMP-certified products
There are many types of FedRAMP-authorized products and services. Here are a few examples from cloud service providers you know and may already use yourself.
Hootsuite
As of March 2021, Hootsuite is an officially FedRAMP-authorized social media management dashboard. A number of major government agencies, including The US Department of the Interior, the Department of State, and FEMA use Hootsuite’s software to achieve a wide range of federally-related objectives.
Former CEO of Hootsuite, Tom Keiser, said of the official designation, “With the world relying more heavily on social networks for communication, community, and global e-commerce, it’s more important than ever to ensure our security practices are constantly evolving to meet a rigorous set of standards. With our FedRAMP ATO, the US Federal Government, and all Hootsuite customers, can feel confident that we are constantly improving on our security practices.”
Read more about how Hootsuite is the #1 trusted social media management tool for government agencies or book a free demo (no commitments necessary).
Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Amazon Web Services
There are two AWS listings in the FedRAMP Marketplace. AWS GovCloud is authorized at the High level. AWS US East/West is authorized at the Moderate level.
Did you hear? AWS GovCloud (US) customers can use #AmazonEFS for mission-critical file workloads thanks to recently achieving FedRAMP High authorization. #GovCloud https://t.co/iZoKNRESPP pic.twitter.com/pwjtvybW6O
— AWS for Government (@AWS_Gov) October 18, 2019
AWS GovCloud has a whopping 292 authorizations. AWS US East/West has 250 authorizations. That’s far more than any other listing in the FedRAMP Marketplace.
Adobe Analytics
Adobe Analytics was authorized in 2019. It is used by the Centers for Disease Control and Prevention and the Department of Health and Human Services. It’s authorized at the LI-SaaS level.
Adobe actually has several products authorized at the LI-SaaS level. (Like Adobe Campaign and Adobe Document Cloud.) They also have a couple of products authorized at the Moderate level:
Adobe Connect Managed Services
Adobe Experience Manager Managed Services.
Adobe is currently in the process of moving from FedRAMP Tailored authorization to FedRAMP Moderate authorization for Adobe Sign.
Learn more about how @Adobe Sign is working to move from FedRAMP Tailored to FedRAMP Moderate statues here: https://t.co/cYjihF9KkP
— AdobeSecurity (@AdobeSecurity) August 12, 2020
Remember that it’s the service, not the service provider, that gets authorization. Like Adobe, you might have to pursue multiple authorizations if you offer more than one cloud-based solution.
Slack
Authorized in May of this year, Slack has 21 FedRAMP authorizations. The product is authorized at the Moderate level. It’s used by agencies including:
the Centers for Disease Control and Protection,
the Federal Communications Commission, and
the National Science Foundation.
The U.S. public sector can now run more of their work in Slack, thanks to our new FedRAMP Moderate authorization. And by meeting those stringent security requirements, we’re keeping things secure for every other company using Slack, too. https://t.co/dlra7qVQ9F
— Slack (@SlackHQ) August 13, 2020
Slack originally received FedRAMP Tailored authorization. Then, they pursued Moderate authorization by partnering with the Department of Veterans Affairs.
Slack makes sure to call attention to the security benefits of this authorization for private sector clients on its website:
“This latest authorization translates to a more secure experience for Slack customers, including private-sector businesses that don’t require a FedRAMP-authorized environment. All customers using Slack’s commercial offerings can benefit from the heightened security measures required to achieve FedRAMP certification.”
Trello Enterprise Cloud
Trello was just granted Li-SaaS authorization in September. Trello is so far used only by the General Services Administration. But the company is looking to change that, as seen in their social posts about their new FedRAMP status:
With Trello’s FedRAMP authorization, your agency can now use Trello to boost productivity, break down team silos, and foster collaboration. https://t.co/GWYgaj9jfY
— Trello by Atlassian (@trello) October 12, 2020
Zendesk
Also authorized in May, Zendesk is used by:
the Department of Energy,
the Federal Housing Finance Agency
the FHFA Office of the Inspector General, and
the General Services Administration.
The Zendesk Customer Support and Help Desk Platform has Li-Saas authorization.
From today we can make it a lot easier for government agencies to work with us as @Zendesk is now FedRAMP authorized. Many thanks to all the teams inside and outside Zendesk for the effort put into this. https://t.co/A0HVwjhGsv
— Mikkel Svane (@mikkelsvane) May 22, 2020
FedRAMP for social media management
Hootsuite is FedRAMP authorized. Government agencies can now easily work with the global leader in social media management to engage with citizens, manage crisis communications, and deliver services and information via social media.
See why Hootsuite is the #1 social media tool for government. Engage citizens, manage crises, and reduce risk online.
The post FedRAMP Certification: What Is It, Why It Matters, and Who Has It appeared first on Social Media Marketing & Management Dashboard.
Originally posted on May 29, 2023 @ 7:41 pm
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