Is pay-per-view really the best way to go for web video site to monetize their site? I mean, earning some big dough from all the great videos upload to their site is Google’s biggest struggle with YouTube yet. Is Justin.tv, a famous video web site suffering the same fate as YouTube as they plan to make a pay-per-view model for their site?
Beet.TV is reporting that Justin.tv will be testing out a pay-per-view service for selected premium video content. Justin.tv claims more than 35 million views per month, so the owners want to turn some of these views hopefully into cash, to perhaps help pay the bills.
The pay-per-view platform is set to be rolled out next month with a projected full launch across its entire network sometime in Q2 of 2010. Under the new program, Justin.tv channel creators can start charging for their content, with Â Justin.tv managing user authentication and payment system. In return the site will get 30% Â of the payment. Minimum charge per paid view will be $1.
Justin.tv has currently around 40,000 content creators streaming their programming lives daily. There are currently 1800 shows on Justin.tv and around 800,000 registered users.
Will this give Justin.tv a much needed boost in the company’s financial forefront? Would content creators finally be able to earn significant revenue from their video content?
Answers to this question will definitely depend on how much users are willing to spend to get their daily dose of user-generated video content. Â Pay-per-view user generated content is still somewhat an untested water, so Justin.tv should ensure that their premium contents really have value.