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Times Square Corporation and Mogulus Corporation is teaming up tonight to bring the world New Year’s Eve for the first time ever, live on the Internet. Anyone with Internet connection can enjoy the New Year’s Eve party in Times Square, live all night long.
The event starts at 4:00 PM eastern time on December 31, 2008 to 12:15 AM on January 1, 2009.
Both parties also said that they will be working closely in 2009 for more events to cover.
Originally posted on December 31, 2008 @ 2:33 pm
Video search engine Blinkx has introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video.
Un-roll was developed in-house by Blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through Blinkx AdHoc, the contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.
The Un-Roll works like this:
• The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.
• As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video
• The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s web site.
Originally posted on December 29, 2008 @ 11:30 am
With no new licensing terms, Warner Music Group demanded that thousands of its videos be removed from YouTube, The New York Times reported.
It is expected that with music videos a favorite staple among YouTube users, and with the company going big in video advertising, music companies will expect nothing but to be fully compensated.
Does this mean the end of Madonna in YouTube?
Originally posted on December 22, 2008 @ 8:38 am
Linkin Park is treating fans to a free holiday showing of the international broadcast version of their new concert DVD Road to Revolution– Live At Milton Keynes (Machine Shop Recordings/Warner Bros. Records). The footage will stream for 24 hours beginning 12:01 am on December 24 via the Linkin Park Media Player on linkinpark.com. At the same time, Meebo will let fans discuss the new DVD in real time in the Linkin Park Meebo Room.

“We wanted to give the fans something special for the holidays,†says Linkin Park vocalist Chester Bennington. “The Milton Keynes show was a special concert for us and by streaming it online, we can share that experience with all of our fans around the world.â€


The Linkin Park media player gives fans the opportunity to engage with Linkin Park content online through their own web sites and communities. Viewers get instant access to exclusive content, and can enjoy a rich catalog of live performances and music videos. In addition to keeping in touch with the band, fans use the media player as a form of expression on their own sites, and as a communication tool among other fans. Hosted on more than 20,000 sites across the web, the player empowers Linkin Park fans to own a piece of one of their favorite bands. The band will also use a Meebo Room to enable real-time social interactions between fans during the free streaming event on December 24th. Fans can download the Linkin Park Media Player, which will be featured along with the band’s Meebo Room. Linkin Park will also integrate the Meebo Room into linkinpark.com on a permanent basis to let fans continue conversations about the band that began during the DVD showing.
Originally posted on December 23, 2008 @ 11:48 am
Entertainment network for gaming Machinima.com announced the creation of Machinima Comedy Lab, a collaboration with fifteen leading episodic television writers from popular series such as The Simpsons, Saturday Night Live, and Seinfeld.Revolutionizing the digital content development process, Machinima.com is pioneering a cost effective way to create computer-generated online programming with professional Hollywood talent to incubate series that can migrate from the Internet to traditional platforms like broadcast and cable TV.
The series will be distributed on the Machinima.com network, which served more than 38 million video views in November, is among the top five most-viewed channels each month on YouTube, and in less than 14 months, has become the seventh most subscribed YouTube channel of all-time. Machinima.com provides a revolutionary platform for creative talent to develop computer generated content using video games where all game components, including the characters, sets and environments can serve as a “virtual backlot†to quickly and inexpensively generate high-end original content in real time.
Originally posted on December 18, 2008 @ 12:13 pm