Mochila has released its new ad-supported slideshow player, a widget that allows pre-created static or dynamic search related photos to be displayed in a 300x-pixel wide frame that can easily be embedded in any web page. The player will provide publishers with a customized application to feature the worldâ€™s best photos from other member organizations including Getty Images and the Associated Press. The widget application also provides monetization support for publishers with in-stream 300×250 rich media ad units, as well as attached fixed display and text ad units.
Mochila is already seeing adoption of the photo slideshow player from entertainment news sites that are constantly looking for the latest celebrity photos. Mochila members Egotastic.com and CelebrityBabyScoop.com are using the widget to give their users the best celebrity images from across the web. Member sites can access photos from various Mochila channels of content based on keyword or category criteria (e.g. a certain celebrity). Anytime the marketplace receives new photos that are tagged as being relevant for the criteria, the player dynamically updates the images onto a member site.
Originally posted on March 6, 2008 @ 10:00 am