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Mochila introduces new photo slideshow widget for publishers

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mochila.jpgMochila has released its new ad-supported slideshow player, a widget that allows pre-created static or dynamic search related photos to be displayed in a 300x-pixel wide frame that can easily be embedded in any web page. The player will provide publishers with a customized application to feature the world’s best photos from other member organizations including Getty Images and the Associated Press. The widget application also provides monetization support for publishers with in-stream 300×250 rich media ad units, as well as attached fixed display and text ad units.

Mochila is already seeing adoption of the photo slideshow player from entertainment news sites that are constantly looking for the latest celebrity photos. Mochila members Egotastic.com and CelebrityBabyScoop.com are using the widget to give their users the best celebrity images from across the web. Member sites can access photos from various Mochila channels of content based on keyword or category criteria (e.g. a certain celebrity). Anytime the marketplace receives new photos that are tagged as being relevant for the criteria, the player dynamically updates the images onto a member site.

Originally posted on March 6, 2008 @ 10:00 am

Your Truman Show releases VideoMap for visual graph of friends and videos

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343366_yourtrumanshow.gifYour Truman Show released its VideoMap application, which it previewed during the last DEMOFall 2007. VideoMap adds a new dimension to the web by enabling online video enthusiasts to visually discover and share content and connect with friends across popular social networks from inside the embeddable widget – wherever the videos reside on the web.

VideoMap provides a graphical video relationship map that lets users see who links to them and who they link to as well as the video content they have collected and wish to share. They can populate their own VideoMap collection with videos from YouTube accounts, add Facebook friends, and track favorite YouTube channels.

As people hop across their friend’s connections and videos, a graphically rich visual map shows links from person-to-person and video-to-video, enabling tracking and discovery of social relationships and content.

In addition, VideoMap features a search tool to find related content and an innovative “Who has this video” feature displays who else has added it to their collection. YourTrumanShow’s patent-pending social search engine analyzes the collections of users who share a particular video to find other relevant content and recommend it, replacing the need for meta-data and tag-based indexing.

Originally posted on March 3, 2008 @ 10:06 am

Major media companies adopt Newsgator’s widget services and mobile services

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newsgator.pngNewsGator’s widget services and mobile readers are now being adopted by a growing number of media companies including Reuters, Cox Newspapers, washingtonpost.com and Newsweek, enabling these companies to bring new dimension of portability and social interaction to their online content. In Q4 of 2007 alone, NewsGator signed more than 20 media companies as customers, helping them distribute branded content across the Web and mobile devices.

NewsGator’s widget services and mobile readers enable media companies to extend the reach of their brands by empowering users to easily port content to blogs, social networking sites, home pages and mobile devices. These widgets engage audiences by providing extensive collaboration features that allow users to email, rate, comment on and share content. This expanded reach and greater user interaction can be tracked using NewsGator’s extensive reporting capabilities, enabling media customers to drive additional monetization opportunities through higher click-through rates and increased page views.

Originally posted on February 26, 2008 @ 5:12 am

Velingo releases Content Recommendations for Search

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Velingo Ltd., provider of Targeted Content Recommendation solutions for online services, has announced that its Spotlight technology is now available both as a Firefox add-on and as a widget for any search engine.

Spotlight is based on collecting vast amounts of data– such as users’ behavior and user-generated content– analyzing it, and building global knowledge to provide optimized and personalized recommendations for each customer and service. The patent-pending technology exposes users to relevant content, building loyalty while increasing providers’ revenues.

Unlike other social search systems that rely on manual voting and tagging by users, Spotlight builds massive knowledge base – transparently and automatically, without involving users in the process. Spotlight for Firefox is compatible with the three major search engines: Google, Yahoo and Live. By using Spotlight recommendations, users can easily expand or narrow their searches, for a better search experience.

In addition to Spotlight for Firefox, Velingo also released a web-based code generator wizard that helps providers embed Spotlight into their search pages. Code generation for a search engine takes only a few minutes, after which, all that is required is to paste the code inside the search page.

Originally posted on February 12, 2008 @ 7:00 pm

AOL acquires Goowy

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AOL has acquired Goowy, a start-up that specializes in widget and analytics applications. Financial details of the acquisition were not disclosed.

Goowy is also behind yourminis.com whic enables web users to search for widgets to install in their blogs, and Goowy Webtop, a package of consumer tools such as a multiple-network instant messenger, email, calendar, contacts, file storage and games.

Originally posted on February 4, 2008 @ 12:44 pm