Social applications provider KickApps and widget syndication company Clearspring Technologies announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickAppsâ€™ new WYSIWYG Widget Studio, a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspringâ€™s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.
KickApps recently launched an internal initiative around the development of WidgeADs, its new industry standard format for widget advertising. Using Clearspringâ€™s WidgetMedia services, both companies will collaborate on delivering a powerful end-to-end widget advertising solution for publishers and marketers.
Originally posted on June 11, 2008 @ 6:52 pm