In a recent comScore study on the Internet behavior in the Asia Pacific region, Yahoo emerges as the most visited site, beating Google and MSN sites.

Represented by 10 Asia Pacific countries which includes China, Hong Kong, India, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Australia, the first comprehensive review of Asia-Pacific Internet Usage used panel-based measurement facilities comparisons across countries. The study reveals that in May, there were nearly 284 million people above 15 years of age who accessed the Internet. On the average, an individual in the Asia Pacific region logs in 13.8 days with about 20 hours viewing time in a month.

Apparently, Yahoo sites are the most popular in the region, ranking in the top three positions in 7 out of 10 countries included in the study, and emerging on top of Google and MSN. This can possibly be rooted to Yahoo’s initiative to localize their sites according to specific regional needs, something that rival Google and MSN has yet to focus on.

“We all know that the Asia-Pacific region is large and that Internet usage is growing rapidly. What is fascinating about this study is that it allows us to compare Internet usage across countries using a consistent measurement methodology and to then determine where PC-based Internet engagement is most developed. We are looking forward to providing additional insight into the online dynamics of this important region in the future,” commented Bob Ivins, executive VP of comScore.

Originally posted on July 9, 2007 @ 9:24 am