Yahoo! announced that the company has driven more than 100 million visits to its Newspaper Consortium member web sites through the distribution of local news headlines across the Yahoo! network. The milestone is a significant achievement for the Newspaper Consortium, an innovative partnership between Yahoo!, one of the most trafficked destinations on the web, and 779 local newspapers nationwide.
Under a content-distribution program, Newspaper Consortium member sites provide news headlines to Yahoo! for placement across a wide range of Yahoo! properties, including the top-ranked Yahoo! Homepage, Yahoo! News, Yahoo! Finance and Yahoo! Sports, as well as across Yahoo! Mobile and on Yahoo! Messenger. The links take Yahoo! users directly to the full articles on the local news sites.
â€œItâ€™s very exciting when our news makes it to Yahoo.comâ€™s top features,â€ said Anthony Moor, Deputy Managing Editor, Interactive, The Dallas Morning News, and editor of dallasnews.com. â€œItâ€™s like a firehose blasting us with up to 800,000 page views in just a couple of hours. Weâ€™ve had placements that have accounted for up to 27 percent of the dayâ€™s page views, and 65 percent of the dayâ€™s unique visitors.â€
Originally posted on July 30, 2008 @ 10:39 am