Clearspring Technologies has formed a distribution partnership with Brightcove and has joined the Brightcove Alliance, a global ecosystem of partners developing solutions and services with the Brightcove online video platform. The partnership integrates Clearspring’s Launchpad sharing services with the Brightcove online video platform to enable simplified video sharing across dozens of social networks and blogs.
Bringing together the quality of the Brightcove online video platform and the reach of the Clearspring sharing menu benefits viewers, content providers, and advertisers. Online video enthusiasts can easily share their favorite content with friends on sites such as their blogs and social networking pages. Through viral sharing, video publishers attract more unique visitors across the distributed Web and advertisers reach a larger and more targeted audience.
Clearspring, which already distributes and manages widgets and sharing services for premium content sites including MTV Networks, Fox Television and NBC Universal, will provide video publishers using Brightcove the opportunity to add the Clearspring sharing services to their video players. This will make sharing video with friends and social groups across popular sites like Facebook, MySpace, iGoogle, Twitter and Digg quick and simple.
Originally posted on December 9, 2008 @ 9:53 am