Clearspring Technologies Inc., the widget syndication and tracking company, announced the launch of the Widget Ad Network. Clearspringâ€™s Widget Ad Network provides media publishers an easy and scalable solution for monetizing digital content across social networking sites, start pages and blogs, by creating an ad network to serve ads within the publishersâ€™ widgets. Clearspring is the first widget syndication platform to provide publishers a single source for widget creation, content distribution, in-widget advertising sales, ad serving and performance tracking and reporting.
The Widget Ad Network also enables advertisers to leverage premium publishersâ€™ content to promote their messages across todayâ€™s most popular social networks, start pages and blogs via both custom and standardized in-widget advertising. The Clearspring-enabled ads will live within widget content that end-users engage with on an ongoing basis, extending the lifetime value of such ads far beyond the typical run of service â€˜sidebarâ€™ ads currently prevailing on social media web sites.
With Clearspringâ€™s new service, publishers can determine which advertisers will be allowed to place ads within their widgets, and Clearspringâ€™s domain blacklisting and tracking tool will provide both publishers and advertisers greater control and visibility into where the widgets, and hence the ads, are placed. Today, the Widget Ad Network offers six different in-widget advertising formats.
Clearspringâ€™s Widget Ad Network is built on Adifyâ€™s Build Your Own Network (BYON) platform.
Originally posted on December 11, 2007 @ 12:28 pm