< href="http://www.clipblast.com">ClipBlast! announced that it will index all current and future video content from real estate marketing innovator MLBroadcast.
The move comes amid both persistent volatility in the real estate market–a market defined by the subprime mortgage crisis and the rash of foreclosures in its wake–and a significant shift in the industry from print to online media, particularly video. According to Borrell Associates, real estate professionals invested $2.6 billion in online advertising in 2007, a 26 percent increase over the previous year. The firm projects that real estate advertising online will grow more than 12 percent this year, with agents and brokers spending more ad dollars in online media than in traditional advertising avenues by the year 2010.
MLBroadcast enables real estate professionals to produce, syndicate and broadcast video content. Through a syndication method know as video podcasting, the company adds the appropriate data to the listing and then submits the podcast to a network of video directories that use this standardized data format to display the channel and its individual videos. The company also submits individual videos and the data associated with them to popular video portals, including ClipBlast!.
Originally posted on April 15, 2008 @ 11:47 pm