With consumers continuing to spend briskly online, and social websites aggregating ever-larger numbers of participants, the twainâ€“online shopping and social networkingâ€“may finally be meeting.
Thatâ€™s the main finding of a new nationwide survey from Guidance, a specialized technology advisor that envisions, builds and supports web technology solutions that help businesses thrive online. In the new survey, more than 60 percent of respondents report being drawn to online retailers that employ Web 2.0 tools and techniques.
In association with Chicago market researcher Synovate, Guidance asked 1,000 online consumers, â€œWhen thinking about shopping online, what is most likely to make you return to a given shopping website?â€
According to the Guidance/Synovate eNation study, conducted in March, 35 percent of total respondents said theyâ€™re most likely to return to a shopping website if it makes recommendations on products or services for saleâ€“recommendations being among the most dominant activities in a Web 2.0 world. Another 26 percent want â€œa unique experience each timeâ€ they shop. Continually changing content is likewise a hallmark of Web 2.0.
Eighteen percent said theyâ€™re more likely to return â€œif the site solicits their feedbackâ€ on its products and servicesâ€“feedback being the flipside to product and service recommendations. Sixteen percent said â€œa welcome when they arriveâ€ at the site is the factor most likely to make them return, while 6 percent said theyâ€™re most likely to return â€œif the site makes them feel part of a communityâ€ with other shoppers/site visitors.
Originally posted on April 20, 2008 @ 10:58 am