Current TV has appointed AKQA, an independent digital marketing agency, to provide online media buying and planning services.
“This is a politically and technologically engaged demographic and our goal is to attract new viewers and increase awareness of Current TV’s user-generated short-form programming,” said Scott Symonds, Executive Media Director, AKQA. “We want to encourage viewers to join the conversation by submitting content via current.tv, get it on TV and get paid for their work.”
Originally posted on August 3, 2007 @ 10:26 am