Personal Life Media, publisher of lifestyle content in the form of 16 weekly audio programs, podcasts and blogs for people on the leading edge of culture, introduces DishyMix: Juicy Interviews with Famous Internet and Media People, hosted by Susan Bratton who dishes with the influencers of the Internet and media world. As part of the move to Personal Life Media, DishyMix also receives sponsorship from Isobar US, the world’s largest dgital marketing network servicing clients in 40 countries worldwide and Blue Lithium, a leading data-driven direct marketing company.
“On DishyMix, I dialog with the most multifarious personalities in the business to give listeners an insight into what drives these VIPs from a personal perspecive,” Susan Bratton, CEO of Personal Life Media and DishMix Host, said. “My first podcast, launched on Webmasterradio.fm in 2005, germinated my enthusiasm for this medium. The intimacy of podcasting lends itself to revealing the unique qualities that personify these superstars in our industry and after launching my own podcast network, it was natural move to bring the show over to Personal Life Media.”
Susan artfully engages with titans of industry to divulge not just their business acumen but more importantly what inspires them, their personal stories, quirks and motivations. Learn what drives the biggest names and most fascinating characters in media and marketingâ€“ what they’re into, how they got where they are and what they want next in their lives.
With her background in innovative digital advertising, Susan has developed an integrated package of online and audio podcast advertising that includes ‘Surround Session’ audio ads in pre-, mid- and post- roll as well as audio advertorials and custom brand integration into the 16 weekly shows. These ad formats weave together a story better than a single ad insertion. The online component consists of banners, skyscrapers and text links on the podcast site as well as the companion blogs for the shows. Charter Advertising Programs include online and audio campaign reporting.
“Isobar US is focused on creating an organization that best delivers creativity, innovation and agility, the keys to success in a digital environment,” said Sarah Fay, President of Isobar US. “DishyMix appeals to a senior-level decision-maker who is just the right person to hear the Isobar message in our audio advertising.
DishyMix weekly episodes can be found in iTunes.
Originally posted on July 17, 2007 @ 7:19 am