Glam Media, Inc. announced the launch of Glam Luxury, a vertical channel for luxury fashion, premium travel and fine living. This channel provides luxury advertisers with a targeted way to connect with affluent tastemakers and audiences. Glam Media’s expansion into the luxury market addresses and underscores marketers’ flight to quality properties that can target and provide direct access to influential high-end consumers, even in today’s economic climate.
More than 35 web sites and online publishers have joined Glam Luxury, including BlackBook.com, Luxique, Momist, Senora Cartera and Travels in Taste, along with existing publishers Refinery 29 and Apartment Therapy.
Glam Luxury provides advertisers with a targeted audience of affluent consumers, the demographic that spends 10 hours a week online at home and 3X more time online than reading magazines, according to the Luxury Institute.
Originally posted on October 8, 2008 @ 11:40 am
Leave a Reply
You must be logged in to post a comment.