Crackle, a Sony Pictures Entertainment Company formerly known as Grouper, announced the launch of its streaming entertainment network. Crackle’s comprehensive approach includes a unique programming and editorial strategy, wide-reaching global distribution platforms and collaboration with Sony Pictures Entertainment, the IMPROV Comedy franchise and other leading media companies. Crackle’s development of “fame partnerships†with these media and entertainment companies provides a launch pad for the best emerging video talent.
“Crackle’s irreverent editorial team, with a little help from our viewers, programs our provocative and entertaining channels for an audience of 25 million monthly unique users. We reward the best video creators with Crackle funding, promotion, syndication and even greater exposure to our large media partners. Great content surfaced from our open studio model is the key to our success,” said Josh Felser, founder and co-president of Crackle.
“The evolution of online video will bring viewers more professionally produced material,” said Sean Carey, senior executive vice president, Sony Pictures. “Crackle will provide this next wave of creative talent a forum that will give them the exposure and recognition they seek and deserve.”
Originally posted on July 16, 2007 @ 10:09 am