Premium cable television network HBO has taken advantage of Internet, for the first time, to promote its new comedy series called “Flight of the Conchords”. The company forged partnership with Time Warner subsidiary, Deep Focus, for this experimental online marketing campaign.
Realizing the power of Internet as a powerful buzz marketing tool, HBO will allow users to share the pilot episode across different social networking sites, blogs, and video-sharing sites.
Tagged as the new comedy series that makes love to your ears, The Flight of the Conchords is New Zealandâ€™s fourth most popular folk-parody duo. In this new 12-part series, the story focuses on the duoâ€™s adventure to be famous in New York City.
Originally posted on May 17, 2007 @ 10:05 am