Internet Brands, Inc. has acquired five leisure-related websites in its consumer Internet division, extending the companyâ€™s strategy of targeting high value, high growth vertical markets. All five sites feature deep vertical content and high user involvement.
The largest of the sites, FitDay.com, is a global leader in the online dieting and fitness segment. Three other sites target rapidly growing consumer interest in high-definition home entertainment, while the fifth site, VetInfo.com, features extensive content related to pet health.
With these acquisitions on a full-month basis, Internet Brandsâ€™ unique monthly visitors climbed to 34 million in March 2008, while monthly page views increased to 458 million in the same period.
The full list of acquisitions includes:
â€¢ FitDay.com, a free online fitness journal and calorie counter with more than 2 million registered users that helps dieters and fitness enthusiasts achieve and maintain their fitness goals.
â€¢ HighDefForums.com, a thriving community website that hosts discussions related to all aspects of the next-generation HDTV format, including topics about HD televisions, receivers, camcorders, and other hardware; cable and satellite HD programming providers; and Blu-ray and HD-DVD movie discs.
â€¢ HighDefDigest.com, a site dedicated exclusively to high-definition movie discs, including reviews of thousands of Blu-ray and HD-DVD titles.
â€¢ AVRev.com (Audio Video Revolution), a comprehensive home theater resource featuring professional and user-generated audio/video equipment reviews and ratings, as well as the latest home theater product news.
â€¢ VetInfo.com, a leading provider of pet health content that helps pet owners understand diseases, disorders, and health maintenance requirements of their animals.
Originally posted on April 8, 2008 @ 8:51 am