It seems the invasion of Internet TV is inevitable. According to the latest projections by eMarketers.com, 154 million or 52.5% of all Americans will stream or download online videos at least once a month.
Now hereâ€™s something hulu.com is dying to hear. It turned out American and British online viewers prefer to â€œwatch programming online that is produced by professional TV networks and film studios.â€ In terms of video contents, 40% of Americans favor short clips, usually five minutes or less, about movie trailers, music videos, news, TV shows and jokes.
Looking forward, the growth of rising channel is expected to slow down in 2012 simply because it will reach its saturation point with almost 90% of the American population watching online videos.
On the perspectives of video providers, an ideal business model goes beyond the ability to stream and store online videos.
â€œFrom the video providerâ€™s perspective, online video is not scalable, which means that the more people viewing video at a Web site, the more it costs that site to serve video and/or the slower the video gets served,â€ says David Hallerman, eMarketer senior analyst and author of this report.
Originally posted on March 3, 2008 @ 8:59 am