With the rise of new media comes the fall of old media, and with the fall of old media comes the fall of old advertising models. Mad Avenue Blues brilliantly laments that fall, to the tune of American Pie.
When it comes to earning ad dollars in this technologically-enabled age of accountability, algortihms and analytics trump martinis and golf. Call it the revenge of the nerds against the suits. Sing along with me now, while the Long Tail wags and Madison Avenue burns.
Originally posted on July 2, 2009 @ 10:59 am