NewsGator’s widget services and mobile readers are now being adopted by a growing number of media companies including Reuters, Cox Newspapers, washingtonpost.com and Newsweek, enabling these companies to bring new dimension of portability and social interaction to their online content. In Q4 of 2007 alone, NewsGator signed more than 20 media companies as customers, helping them distribute branded content across the Web and mobile devices.
NewsGator’s widget services and mobile readers enable media companies to extend the reach of their brands by empowering users to easily port content to blogs, social networking sites, home pages and mobile devices. These widgets engage audiences by providing extensive collaboration features that allow users to email, rate, comment on and share content. This expanded reach and greater user interaction can be tracked using NewsGator’s extensive reporting capabilities, enabling media customers to drive additional monetization opportunities through higher click-through rates and increased page views.
Originally posted on February 26, 2008 @ 5:12 am