If you consider the company you work for to be of the ‘creative’ variety, then you’re going to have your work cut out for you in terms of trying to maintain a unique online marketing campaign, because a million other creative companies are trying to do the same thing, at the same time, largely doing the same things.
Which means that you have to be the best at your niche, and the most focused on your particular core message. With that in mind, your steps for online marketing are going to include things like creating a YouTube presence, interacting with similar but non-competing creatives, promoting value via social media. having a solid core website, and always thinking in terms of mobility.
Create a YouTube Presence
One of the best ways to showcase your creative company is by having a great YouTube channel. An example might be something like the one Park West Gallery has up, where people, places and things related to the company are highlighted in a way that both informs you and gets your curiosity going about further services. Add that to the fact that YouTube is highly searchable based on keywords, and you have a winning solution.
Interact With Other Creatives
You’ll find that a great way to create value when it comes to your online marketing is simply by interacting socially with other creatives. When your conversations are viewed publicly, interested parties will tend to follow all of the companies involved in the communications. That’s a great way to get attention without looking like you’re promoting yourself.
Promote Value Via Social Media
And sometimes the best promotions in terms of your own branding and projects is actually to just support general education in your community. In other words, if you sell trumpets, have regular posts about music education or the value of performance in a community. The topics are related, and people will come to trust your information to the point where they’re more likely to turn to you for the products that you sell.
Have a Great Core Website
Creating a great core website is vital to you online marketing, especially if you’re in a creative industry. If your website doesn’t highlight your abilities in terms of visuals, audio, media, or other aspects of what you’re trying to provide, then no one is going to trust your business bottom line.
Think In Terms of Mobility
And information mobility is key in today’s modern business environment as well. Your information needs to look great on desktops, tablets, and phones, and all communication options have to be transparent and easy to get to from any device at any time, and for any reason.
Originally posted on May 17, 2016 @ 3:58 am