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PunkTV.ca selects Itiva Networks for punk music videos

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punktv.pngItiva Networks announced that PunkTV.ca is using Itiva’s unique hybrid Content Delivery Network solution to bring a diverse and explosive set of music videos to viewers worldwide.

PunkTV.ca, one of the world’s biggest punk, metal and alternative music WebTV magazines now available on the Internet, averages about 3 million
hits per month. PunkTV.ca is taking a bold move to advance the music industry to a new era where consumers are now demanding the highest quality
video experience – a robust full-screen experience with TV-like attributes. PunkTV.ca has posted most of the initial 1,000 music videos out
of its catalogue with many more coming on board over the next three months.

Itiva dubs itself as a hybrid Content Delivery Network that resolves the issues of core network saturation by making clever use of servers, proxies
and peers to sustain a high quality of service reliably, at the lowest possible cost. Itiva’s unique solution results in fast, full-screen video and large file delivery without compromising quality. Itiva’s patent-pending technology protects copyrighted material, supports embedded advertising, and defines the future direction of video over the Internet.

Amazon.com enhances payment options with Bill Me Later

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billmelater.pngAmazon.com has signed an agreement with Bill Me Later, Inc., a provider of alternative payment technologies, to make the Bill Me Later payment option available on the Amazon.com website. The company also announced it is making an equity investment in Bill Me Later, Inc.

Bill Me Later is among the most widely adopted alternative payment technologies for the largest online retailers. Bill Me Later enables consumers to shop online without using a credit card and helps retailers simplify the payment experience.

The terms of Amazon’s investment have not been disclosed. The transaction, which is subject to customary closing conditions, is expected to close in the first quarter of 2008.

AdOn Network joins DoubleClick Advertising Exchange

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adon.pngAdOn Network has joined DoubleClick Advertising Exchange as a beta partner for DoubleClick’s product testing phase. DoubleClick began testing the new service and facilitating live transactions in late May. The DoubleClick Advertising Exchange service connects top-tier advertisers, agencies and networks with leading online publishers to maximize yield for sellers and improve campaign performance and ROI for buyers.

Using the DoubleClick Advertising Exchange service, AdOn Network can give its advertisers real-time access to quality inventory with maximum return on media buys. Buyers can use a range of features to improve campaign performance in real time, including tools that enable them to continuously test, measure and modify characteristics like frequency, reach and location.

Clearspring launches Widget Ad Network

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clearspring.pngClearspring Technologies Inc., the widget syndication and tracking company, announced the launch of the Widget Ad Network. Clearspring’s Widget Ad Network provides media publishers an easy and scalable solution for monetizing digital content across social networking sites, start pages and blogs, by creating an ad network to serve ads within the publishers’ widgets. Clearspring is the first widget syndication platform to provide publishers a single source for widget creation, content distribution, in-widget advertising sales, ad serving and performance tracking and reporting.

The Widget Ad Network also enables advertisers to leverage premium publishers’ content to promote their messages across today’s most popular social networks, start pages and blogs via both custom and standardized in-widget advertising. The Clearspring-enabled ads will live within widget content that end-users engage with on an ongoing basis, extending the lifetime value of such ads far beyond the typical run of service ‘sidebar’ ads currently prevailing on social media web sites.

With Clearspring’s new service, publishers can determine which advertisers will be allowed to place ads within their widgets, and Clearspring’s domain blacklisting and tracking tool will provide both publishers and advertisers greater control and visibility into where the widgets, and hence the ads, are placed. Today, the Widget Ad Network offers six different in-widget advertising formats.

Clearspring’s Widget Ad Network is built on Adify’s Build Your Own Network (BYON) platform.

ON Networks inks partnership with WorldGolf.com

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onnetworks.pngON Networks, Inc., a media company that delivers original, on-demand digital TV shows in high-definition, has sealed a promotion and distribution deal with WorldGolf.com, a network of online golf sites. Under the new partnership, WorldGolf.com will publish and syndicate episodes of ON’s Golf Tips With Joe Beck program on its websites and promote the show to its 300,000 e-mail subscribers and weekly e-newsletter recipients.

Other elements of the agreement include: announcement of new Golf Tips With Joe Beck episodes on the WorldGolf.com home page and priority placement of those episodes in the home page’s thumbnail group of videos. WorldGolf.com will also promote Golf Tips With Joe Beck on its companion sites, which include TravelGolf.com, GolfInstruction.com and Badgolfer.com.

Hosted by Joe Beck, a seasoned PGA professional with 20 years in the game, Golf Tips With Joe Beck provides concise yet detailed golf instruction designed to appeal to a broad range of viewers – from beginners looking to learn the sport to scratch players interested in picking up a tip or two. Beck tackles a different technique in each 3-4 minute episode, breaking it down into simple steps which he then walks viewers through, such as navigating the green, setting up to the ball or escaping a bunker.