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To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem.
Originally posted on December 19, 2022 @ 6:41 am
Microsoft Corp. is acquiring DATAllegro Inc., a provider of breakthrough data warehouse appliances. The acquisition will extend the capabilities of Microsoft’s mission-critical data platform, making it easier and more cost-effective for customers of all sizes to manage and glean insight from the ever-expanding amount of data generated by and for businesses, employees and consumers.
In addition to offering large capacities, DATAllegro’s patent-pending technology is designed for complex workloads including high concurrency and mixed queries. DATAllegro is one of the few data warehouse appliances built on a nonproprietary hardware platform including Dell and Bull servers and EMC storage. This flexible architecture makes it ideally suited to integrate with Microsoft SQL Server.
After completing the acquisition, Microsoft will retain most of DATAllegro’s team as well as its headquarters in Aliso Viejo, Calif., making it a Center of Excellence for data warehousing. Existing DATAllegro customers will continue to be supported.
Originally posted on July 24, 2008 @ 8:37 pm
Glam Media announced that Womensforum.com, one of the oldest and most recognized women’s networks with more than 40 sites and over 6.7M unique visitors, will join the Glam Family Channel as an anchor partner in the Moms category.
Glam Family is the most recent channel in the Glam Media vertical content network, which brings together premium media content and 500+independent publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. The parenting channel is very important for Glam Media’s advertisers, and the company in part bolstered this category in response to agency demand.
Originally posted on July 23, 2008 @ 1:36 pm
Hoping to capitalize on the dominance and growth of social encyclopedias, Google has Wikipedia in its cross hairs with Knol (includes shades of Squidoo and Mahalo).
Users can create a page on any topic that includes text, images and links.
Moderated collaboration will allow page creators to accept or reject edits and changes to each Knol.
Now why would you want to create a page? Google is allowing page owners to makes some cash by earning revenue through AdSense clicks.
As someone who once wasted money on a Million Dollar Wiki page, the concept sounds familiar. In fact, you’re probably already targeting popular keywords, eh?
The visibility of content is controlled by the reviews and comments left by visitors (these dictate ranking). Good content will be rewarded. Multiple pages can be created for the same topic or item.
Even if Knol scrapes away a small percentage of Wikipedia’s audience, that will still be big traffic.
Originally posted on July 23, 2008 @ 4:21 pm
Messaging and collaboration software company Zimbra has released Yahoo! Zimbra Desktop Beta, giving everyone access to a simple, centralized place to manage work, school and personal e-mail even when they are not connected to the Internet. Through internet protocol support called Post Office Protocol (POP) and Internet Message Access Protocol (IMAP), Yahoo! Mail, AOL Mail and Gmail can now be accessed offline at the same time, from the same place. Additionally, Yahoo! Zimbra Desktop allows users to use the iCal standard to take their calendar offline.
Yahoo! Zimbra Desktop Beta Version 3 is available for free download. Anyone with access to Zimbra Collaboration Suite (ZCS), Yahoo! Mail, Gmail, AOL Mail, or an IMAP/POP enabled server can use Zimbra Desktop.
Originally posted on July 24, 2008 @ 11:23 am