This was expected. AOL’s intentions to trim the Weblogs blog network portfolio has been known for some time. Unless I’m missing anything, diving blog Divester is the first one to go though.
AOL, Divester’s parent company, has decided to retire several of its
smaller, less profitablelong-running blogs at the end of the month. Unfortunately, Divester is one of those blogs.
I don’t want to paint AOL off as a big bad wolf for doing this. It’s all about business, and if Divester just isn’t doing well enough then the focus it surely requires should be shifted elsewhere. However, if I was AOL I would be gracious enough to offer the editorial crew of the blogs being closed down to buy it for a decent price calculated from the blog revenue. Perhaps they will, but I kind of doubt that.
Jason Calacanis, founder of Weblogs, Inc., says he has approached AOL regarding buying Divester back, to no success so far it would seem.
Originally posted on January 30, 2007 @ 1:48 am