At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.
YouTube to have guest editors
YouTube has announced that they will be opening the editorial control of their homepage to one user for a few days each month. All you have to do to be considered is send them a list of 10 videos that you like and would want to be featured on the site’s homepage.
Being featured on YouTube’s homepage means 100,000s views for each video placed there, and can mean instant YouTube stardom.
It’s an exciting move by the company and an excellent way to respond to concerns that the site is being taken over by the interests of advertisers.
It is definitely an interesting first step, and one that has Marshall Kirkpatrick wondering if YouTube will ultimately go the Netscape route:
With all the Google money behind them, you have to wonder what it would look like if YouTube employed a NetScape 2.0 type strategy and paid a small crew of regular user/editors to dig up the best videos on the site and facilitate community around them.
Here’s the relevant portion of the announcement on YouTube:
We’re opening up the programming of our home page to guest editors. We’ll pick one user a month to take over for a few days. All you’ll have to do is send us 10 videos you’d like to place on home (make sure they adhere to the terms of service!) along with a short video about why you chose what you did and how you found the experience. If you’re interested in participating, please let me know.
Originally posted on January 12, 2007 @ 1:37 pm
Google Yahoo! style, or mock-ups as link bait
Google Watch has made a mock-up on how Google would look if it was designed in Yahoo! style. The screenshot is making the rounds online, being featured on both large and small blogs. In other words, it’s great link baiting, since the creator is being credited.
And yeah, I know Google would never design something like this. But at the least, it gives you an idea of how Google really is a “portal,” and how well all its apps fit together into a more work-oriented Yahoo start page.
Originally posted on January 12, 2007 @ 4:10 am
My Take on Corporate Blog Relations
GM is headed in the right direction.
This year in Detroit we added “blog relations” to our traditional media relations activities during press days at the North American International Auto Show. GM invited, and paid for, travel to the Motor City by some selected blog writers from mostly non-automotive blogs. They write about such things as trends, safety, energy, environment, design, and parenting. We exposed these writers to a major auto show — some for the first time in their lives — to learn what kind of influence they’ll have with regard to GM and its products. Time, and the measurements we’ve undertaken, will give us some answers.
More companies need to engage bloggers. Invite them into their close walled compounds. Allow them to take part in the community. I think its a win win for consumers and companies who are honestly looking for good feedback. Here’s a great example of how to engage bloggers in a no strings attached fashion.
Host a Bloggers Party
Include In House Bloggers and Community Bloggers to have quality discussions about what you are doing.
There are lots of other great ideas floating around the blogosphere. The key thing is most companies don’t have it figured out. From monitoring to engaging in conversation. To many companies are relying on traditional PR companies. And those companies simply don’t get it.
Originally posted on January 13, 2007 @ 6:41 am
Acura’s anime racing series returns with new episodes
“Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S.
Originally posted on April 17, 2023 @ 10:41 am