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Online community for interns launched

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gi_logoredifiedpng.jpgTwo advertising executives and two undergraduate business students has launched YouIntern.com, the first free online community of interns in the advertising and marketing industry, featuring advertising internship reviews, submitted by college students, and advertising internship openings, submitted by employers.

Along with internship reviews and openings, YouIntern.com features “expert advice” from advertising professionals to help guide students toward their career goals. The founders also maintain a blog with stories from the field and from their experience in advertising.

YouIntern.com has plans to become the definitive platform for honest, open information and dialogue in the form of internship reviews, and open internship postings. Current reviews and postings include leading marketing and advertising agencies like Arnold, TBWA/Chiat/Day, Burson-Marseteller, Hill Holliday, MMB, BBH, GSD&M, Mullen, Modernista! and more. Cities covered include Boston, New York, Chicago, Los Angeles, and many more, with internships in summar, fall and spring semesters.

Originally posted on February 26, 2008 @ 11:10 am

Major media companies adopt Newsgator’s widget services and mobile services

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newsgator.pngNewsGator’s widget services and mobile readers are now being adopted by a growing number of media companies including Reuters, Cox Newspapers, washingtonpost.com and Newsweek, enabling these companies to bring new dimension of portability and social interaction to their online content. In Q4 of 2007 alone, NewsGator signed more than 20 media companies as customers, helping them distribute branded content across the Web and mobile devices.

NewsGator’s widget services and mobile readers enable media companies to extend the reach of their brands by empowering users to easily port content to blogs, social networking sites, home pages and mobile devices. These widgets engage audiences by providing extensive collaboration features that allow users to email, rate, comment on and share content. This expanded reach and greater user interaction can be tracked using NewsGator’s extensive reporting capabilities, enabling media customers to drive additional monetization opportunities through higher click-through rates and increased page views.

Originally posted on February 26, 2008 @ 5:12 am

SXSW hosts 11th annual web awards

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sxsw.pngThe South by Southwest (SXSW) Interactive Festival announced finalists in 18 categories for the 11th annual SXSW Web Awards, which uncover the best new websites and celebrate the top digital innovators building and implementing tomorrow’s online trends. Online voting is now open for the People’s Choice Award, which will honor the online public’s favorite Web Awards finalist.

Judges of the 11th Annual Web Awards will select the best in Web innovation from hundreds of entries submitted across the globe, with winners in 18 categories, including: Activism, Amusement, Art, Blog, Business, CSS, Classic, Community, Educational Resource, Experimental, Film/TV, Games, Mobile, Motion Graphics, Music, Personal Portfolio, Student and Technical Achievement. The Web Awards will also honor the Best in Show and People’s Choice Awards.

Winners will be revealed at the SXSW Web Awards Ceremony presented by Adobe on March 9, at 7:30 p.m., during the SXSW Interactive Festival.

Originally posted on February 26, 2008 @ 3:19 pm

Filed Under: Web

SilverCarror turns banner ads to direct marketing ROI machine

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Online lead generation company SilverCarrot has introduced iFlipit, a powerful, targeted system that converts traditional internet advertising banners into a source of highly-qualified, non-incentivized leads and information inquiries for advertisers.

FlipitTM benefits publishers by increasing “stickiness” because consumers can respond to offers while remaining on the original page—a vast improvement over traditional banners that force viewers to “click away” from the website they were viewing. The technology is much easier to use than traditional rich media and is delivering higher CPM than the existing ad exchange model technology.

iFlipitTM benefits advertisers by providing quality leads because consumers who express a genuine interest in your product tend to convert at higher rates. Leads flow from major, high-quality, content-rich sites that are identified upfront and generated without any additional incentives.

Originally posted on February 25, 2008 @ 10:23 pm