Podbridge, Inc., provider of analytics and ad insertion services for downloadable video and audio content, today announced that it has partnered with Personal Life Media, Inc. to provide audience measurement and ad insertion services for its portfolio of weekly personal growth shows. Podbridgeâ€™s sophisticated ad insertion technology delivers the unique ability to insert ads seamlessly in the middle of video or audio content, also known as a mid-roll position, in addition to the standard industry offerings of pre- and post-roll. These ads are dynamically inserted so they can be easily changed based on campaign parameters. Publishers determine ad insertion locations, can vary ad lengths and bundle multiple ads together to offer integrated ad packages that are most valuable to marketers. In addition, the feature of fadeâ€“ins and fade-outs of ads within the show content enable a smoother, more professional consumer experience.
“Podbridge deftly supports dynamically-served â€˜Surround Sessionsâ€™ that include combinations of pre-, mid- and post-roll ads for shows downloaded from my site, within iTunes and across our syndicated podcast network,” Susan Bratton, founder and CEO, Personal Life Media said. “To attract advertisers, downloadable content providers must have the ability to create these kinds of innovative and professional advertising packages.”
Personal Life Media, Inc. is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the â€œcultural creativesâ€ market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats about personal growth and transformation.
Originally posted on July 16, 2007 @ 10:25 am