RiverWired, the content and social networking community for an eco-friendly audience, has raised $1.5 million in a round of seed-stage funding. RiverWired produces eco-friendly lifestyle web and video content for the RiverWired.com Web site as well as for third party video and community web sites.
With the mission of assisting people to live a little greener while still having a lot of fun, the RiverWired editorial team aggregates content from some of the best writers, bloggers, photographers, videographers and filmmakers on the web. The Company has developed an efficient economic model for content production, enabling them to create low-cost web videos that are able to garner millions of views over RiverWired’s network of video channels. The site’s revenue is derived from advertising and sponsorships from companies specifically targeting green audiences, which include eco-friendly businesses and products as well as causes and charities.
Originally posted on March 20, 2008 @ 11:57 am