Who said that the economy is in a downturn? Sears is supporting this increased demand through a large-scale expansion of its online store. This month, at Sears.com, customers can find a huge selection of books, DVDs, music, software and even customizable art, nearly quadrupling the number of products available on sears.com.
The first step toward creating this expanded online inventory came in December 2007 when Sears.com partnered with Alliance Entertainment Corporation (AEC) to offer movies and music to its online shoppers. Sears.com now houses more than 250,000 titles searchable by format, genre, artist and release date. Visitors also can sample previews of the hottest music and movie titles.
In April Sears.com expanded its For the Home Online Store by partnering with ArtSelect.com. Sears’ customers now have a complete art gallery and custom frame shop at their fingertips. After finding a favorite art piece, visitors can create a custom finished product by choosing the mat and frame. The design can be viewed against a wall color, saved in a gallery, or shared with friends. Featuring more than 300,000 image options for art prints and canvas reproductions, as well as mirrors and tapestries, the frame shop fits any style of home decor.
Also in April, Sears.com partnered with Baker & Taylor to offer an online book assortment consisting of more than 600,000 products. Customers can search by title and category, as well as order books in advance of release date.
Originally posted on May 15, 2008 @ 1:49 pm