Who said that the economy is in a downturn? Sears is supporting this increased demand through a large-scale expansion of its online store. This month, at Sears.com, customers can find a huge selection of books, DVDs, music, software and even customizable art, nearly quadrupling the number of products available on sears.com.
The first step toward creating this expanded online inventory came in December 2007 when Sears.com partnered with Alliance Entertainment Corporation (AEC) to offer movies and music to its online shoppers. Sears.com now houses more than 250,000 titles searchable by format, genre, artist and release date. Visitors also can sample previews of the hottest music and movie titles.
In April Sears.com expanded its For the Home Online Store by partnering with ArtSelect.com. Sears’ customers now have a complete art gallery and custom frame shop at their fingertips. After finding a favorite art piece, visitors can create a custom finished product by choosing the mat and frame. The design can be viewed against a wall color, saved in a gallery, or shared with friends. Featuring more than 300,000 image options for art prints and canvas reproductions, as well as mirrors and tapestries, the frame shop fits any style of home decor.
Also in April, Sears.com partnered with Baker & Taylor to offer an online book assortment consisting of more than 600,000 products. Customers can search by title and category, as well as order books in advance of release date.
Originally posted on May 15, 2008 @ 1:49 pm
That is an interesting article. In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.
We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.
It seems that the individualised data gives a more enlightening perspective.
It’s just a matter of time before the online shopping will be as big as brick and mortar. When you can cut your shopping time by 90% and get delivery in a day or two, what reason is there to fight the traffic?