SpiralFrog, Inc. announced the appointment of Russ Rieger to the newly created position of vice president of strategic initiatives. In this role, Rieger will be responsible for securing and maintaining strategic partnerships within the music, media and advertising industries. Rieger brings 25 years of expertise in entertainment marketing and artist management. His deep knowledge of all aspects of the music business will further SpiralFrogâ€™s ability to create a community for brand marketers to connect with music enthusiasts in a meaningful way.
Rieger comes to SpiralFrog from Pipeline, the entertainment marketing firm he founded to help major brands take advantage of new media platforms. While at Pipeline, Rieger oversaw a range of services, including e-commerce, promotion, event marketing, licensing, merchandising and artist relations, for Fortune 100 companies.
Originally posted on April 17, 2008 @ 10:05 pm