Maybe you have your own thoughts about how Google is trying (officially or otherwise) to maintain its position as premier search engine.
Recently I’ve noticed a trend on TV ads where, instead of providing a direct web address, they invite the viewer to “search online forâ€¦”. However, they don’t specify which search engine you should use â€” merely that you should go online.
Obviously, this approach means that they’re fairly confident that the proposed search term will bring up their website. I wonder if they’re also assuming that most people will use Google?
Last week I saw for the first time a direct ad for Google. At the end of an advert for a pet insurance company, a Google page appeared on screen with the voiceover “Search on Google for Pet Plan”. [Read more…]