AOLâ€™s Platform-A in partnership with T-Mobile USA, launched an unprecedented billion-impression web advertising campaign across Platform-A today and tomorrow. The first-of-its-kind advertising buy underscores Platform-Aâ€™s ability to reach more U.S. online consumers than any other online advertising business. Platform-A includes AOLâ€™s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network.
Platform-A and T-Mobile collaborated to create the â€œT-Mobile Billion Block,â€ the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and itâ€™s estimated that approximately 81.5 million consumers will be exposed to the new phone over the campaignâ€™s 48-hour run.