MySpace and Auditude, a new provider of patented online video advertising technology, have partnered with MTV Networks to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networksâ€™ most popular video content uploaded to MySpace, including clips from MTV, Comedy Central, among others. This agreement enables all parties to benefit from the organic distribution of premium video on the Web.
MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed, including more than 250 million videos, and 4 years worth of 100 channels of television, Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.