Do you have any favorite podcasts? If so, then you recognize that the available topics are all across the spectrum. There are podcasts about literally everything. So, if you are an activist of one sort or another, you might be looking at podcasts that shed light on modern problems. And maybe you are just listening to them, or perhaps you are producing them yourself. Either way, there are lots of topics that you can approach that add value to this category of thought. [Read more…]
Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.
With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool. [Read more…]