If you’ve been keeping up with online marketing leaders and business professionals, you already know that it’s a good rule of thumb for any business to have a blog. However, just knowing that your business should have a blog doesn’t mean that actually executing your blog or creating a compelling content marketing strategy is happening for your business.

In the digital marketing world, you have to have a blog to be successful; but you also have to have a blog that isn’t just a blog—you have to have a purposeful blog. To help those who are struggling on this front, here are three tips for creating a business blog that has more purpose than just to take up space on your website. [Read more…]