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Google Will Accept Third-Party Ads on Its Content Network

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Break in case of a Microsoft/Yahoo deal!

In order to cover their bases, Google has announced  that they are opening their massive content network to all ad buyers.  Basically, third-party ads will be accepted.

The move should please both advertisers and publishers alike, allowing them to better understand the value of their inventory and increase everyone’s revenue.

From Google:

“Today, we’re announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.”

Sounds like good news for everyone, except Microsoft and Yahoo.

Originally posted on May 19, 2008 @ 11:16 am

“Simple is better” not applicable to Google Korea

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google-korea.gifApparently, Google’s popular “simple is better” Web search engine design is not effective in South Korea. Given this scenario, Google Korea will adopt a multi-column and graphic-rich style to be more marketable. In short, it will go ala Yahoo!

Just like Baidu.com in China, Google have a hard time competing with local search engines such as Naver.com and Daum.net. Even its video-sharing giant YouTube is behind the local players.

The search engine giant must be desperate for it is rather rare for them to move away from its global strategy. Still, Google’s International Project Manager Jung Ki-hyun this new design is not a “Korea-only project” and there are plans to implement this system to other language versions.

via The Korea Times

Originally posted on January 31, 2008 @ 9:39 am

YouTube on TV now possible with Panasonic VIERA

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Ever dreamed of watching YouTube videos on TV? It is possible now, thanks to the new Panasonic VIERA PZ850 line of Plasma Internet-connected HDTV. As a bonus, you can also access Google’s Picasa Web Albums easily and seamlessly.

This is the outcome of the partnership between Matsushita Electric, the maker of consumer electronics under Panasonic brand, and Google. Don’t get overexcited for you can only access those originally created YouTube videos and not those video clips from your favorite TV shows.

“This is the first time mainstream consumers will be able to easily enjoy YouTube videos from the living room with the enhanced quality of a fully integrated widescreen TV experience. YouTube is already a huge worldwide sensation, and Panasonic VIERA Internet-connected HDTV’s will greatly expand users’ entertainment options,” said Toshihiro Sakamoto, President of
Panasonic AVC Networks Company.

All you need to do is click a button on the remote control and it will automatically direct you to YouTube or Picasa. These HDTVs will be available in spring 2008. However, there is no word on the pricing yet.

Via Forbes

Originally posted on January 8, 2008 @ 10:58 am