As an entrepreneur or small business owner, you probably don’t moonlight as one of the Mad Men. There’s a reason entire degrees are built around marketing; while some people have a natural talent, “winging it” almost always ends badly.
You might not realize you’re missing out on opportunities or revenue, but you likely are if you don’t have a pro in your corner. What was once considered savvy marketing has become long since dated.
How can you make sure you’re on the right track if it’s not in the budget to hire a marketing manager? Simply making sure you avoid the most common mistakes is a good start.
Take a look at the five most common marketing mistakes and see if you’re guilty. Fixing these faux pas can put you back on the fast track to success. [Read more…]