MyLifetime.com, Lifetime Networks’ digital destination for women’s entertainment and SHOP.COM, the destination comparison shopping engine designed for women, has formed a partnership to create a dynamic, co-branded shopping web site called myLifetime.Shop.com. The site, which will be integrated within myLifetime.com, features SHOP.COM’s multi-merchant marketplace of thousands of trusted brands and full offering of shopping tools and functionality. The co-branded site marks the first-ever e-commerce initiative for Lifetime’s online community and highlights the continued growth of Lifetime Networks as the leader in women’s entertainment across all platforms.
SHOP.COM’s unique features and over 2,000 retailers will give myLifetime.com’s audience the flexibility to make purchases from specific retailers and find the best product for the best price in these uncertain economic times. Additionally, users will have access to community tools, user polls and weekly e-mail and mobile newsletter tips providing them with the latest updates on their favorite products and purchases.
Originally posted on November 11, 2008 @ 4:42 pm