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Platform-A to deliver two-day, billion impression ad campaign for T-Mobile

March 20, 2023 By Dennis Bouchand

AOL’s Platform-A in partnership with T-Mobile USA, launched an unprecedented billion-impression web advertising campaign across Platform-A today and tomorrow. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network.

Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it’s estimated that approximately 81.5 million consumers will be exposed to the new phone over the campaign’s 48-hour run.

Originally posted on November 10, 2008 @ 12:46 pm

Filed Under: Advertising, AOL, Google, Mobile, Web Tagged With: Android, AOL, Platform-A, T-Mobile

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