AOL announced the launch of PlaySavvy.com, a site that targets parents of children ages 5-17 and helps them decipher the world of games, both PC and console. PlaySavvy also helps parents stay aware of their kidsâ€™ entertainment choices including assisting them in making informed decisions about buying games for their children.
The PlaySavvy.com launch is a continuation of AOLâ€™s overall programming goal to offer consumers interactive and engaging experiences with relevant sites that target peopleâ€™s passion points. This year, AOL launched several targeted sites including ParentDish.com, Lemondrop.com, WalletPop.com, and Holidash.com.
“Playing video games is one of the top pastimes for children these days, almost more than watching TV. We created AOL PlaySavvy to help parents navigate through all the gaming information out there in order to decide whatâ€™s appropriate for their children,” said Libe Goad, Editor-in-Chief, AOL PlaySavvy. “In addition, PlaySavvy provides advertisers the opportunity to reach this targeted user base by creating appealing campaigns around the content.â€