How many times have you seen advertisements that talk about how you should “go big!” with your digital marketing? There are these huge, expensive ideas that promise millions of dollars worth of results. Well, if everybody tries to go big at the same time, everyone ends up losing to whoever is the simple majority holder. A smarter digital marketing tip might be that you should work out the best way to “go small!”

Consider the benefits of small markets, small budgets, small relationships, and small footprints. If you start looking at your digital marketing from that kind of perspective, you’ll find a lot more opportunities than you might expect. [Read more…]