What’s surprising is the other half of the study — that 94% of these companies have decided to go digital AND invest in social media marketing.
I once gave a talk on blogging in the workplace for an anti-virus company. The objective was to wean employees to get them to blog, which would eventually lead them (engineers) to updating their coroporate blog. During the Q&A
The never ending cycle continues. Many companies today try to invest in social media as if it were rocket science — hiring “experts” from viral agencies to do the work. This is wrong. The best candidates for handling social media roots from the company’s own payroll.