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Rocketalk launches public beta of mobile social networking app in India

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RockeTalk announced the public beta launch of its free, downloadable mobile phone application in India. The RockeTalk application allows mobile phone users to meet and interact with new people through easy-to-use, instant text, voice, picture and video messaging. Users can also create and share their own content with friends and family, view entertaining user-generated and professional mobile content, and join and interact with mobile communities.

With voice, pictures and video being the focus of the application, RockeTalk makes it easy for users to express themselves in the language they are most comfortable with.

The RockeTalk application is currently available on over 100 Nokia and Sony Ericsson mobile devices more devices being added.

User can easily download the RockeTalk application from their mobile browsers at m.rocketalk.com.

Originally posted on September 22, 2008 @ 9:09 am

Yahoo! done with social networking attempt

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In case you missed this news going towards weekend, let me inform you that Yahoo! is done with its social networking play, announcing that it is shutting down Mash.

“Thank you for trying out Mash Beta service, We hope you had fun with it. Please note that we will shut down Mash on September 29, 2008. As a result, your current profile on Mash will no longer be available,” Matt Warburton, community manager, wrote in an email to members.

Mash launched a year ago with hopes of competing against Facebook. Obviously, Yahoo! failed on this one. We’ll not be sad on this one. It stinks anyway.

Originally posted on September 1, 2008 @ 9:05 am

Finally, LinkedIn goes mobile

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The long wait is finally over. Professional social networking site LinkedIn is now accessible via mobile phones. You simply need to visit http://m.linkedin.com/ and sign in with your account information. Take note, you must have a Web-enabled cellphone to access this mobile site.

The power of mobility is very important, particularly for many professionals who are on the move to attend meetings or conferences. This is just a beta version and the final version will be available in Spring. According to LinkedIn blog, here the features allowed on mobile devices:

  1. Search LinkedIn profiles (including photos and bio) to help recall and connect with business acquaintances at events and conferences
  2. Research the common contacts they have with other professionals to help make real world referrals and introductions easier
  3. Invite professional acquaintances and peers you meet at events to LinkedIn with just their email address. Exchanging business cards is just not cool anymore!
  4. Receive regular Network update capabilities about your connections while on the go
  5. International versions currently launched include French, German, Spanish, Japanese and Chinese.

LinkedIn is currently working to make other features such as LinkedIn Experts available to the users in its final version.

Originally posted on February 26, 2008 @ 9:08 am

Online networks as practical research tools

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i-love-my-dogs.gifMajor consumer companies are still searching for the winning formula to maximize the use of Internet in gathering insights and understanding behavior of their target customers.

An emerging answer lies on online communities just like “I Love My Dog”, a private network for dog owners created by Del Monte, Inc.

According to a WSJ, corporate spending on this proprietary method is projected to grow from $40 million in 2007 to $69 million in 2008.

Aside from its proven effectiveness, cost is another inherent advantage of online networks. No need to spend ridiculous amount of money for focus group discussions (FGD) and telephone surveys. With little financial capital, it is very easy to create a private network or even use existing social networks such as MySpace to communicate with customers.

Aside from that, it speeds up the product development cycle because of the interactive communication and quick responses between the company and members of the community. Unlike in an FGD, companies have to wait a few months to generate and analyze insights badly needed to develop a product.

On the other hand, the biggest challenge to date is how to counter member boredom which might lead to massive withdrawal. This is where coupons, discounts, giveaways, games and other enticing offerings must be used wisely.

Originally posted on January 14, 2008 @ 9:37 am

InstaBG your Twitter feed

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Twitter is arguably one of the biggest and most successful social networking services on the planet. The ability to microblog, be heard by potentially millions of people and find out what other people are doing, thinking or sharing – whether they’re famous or not – is a winning combination.

If you’ve been a Twitter user chances are you don’t use any of the Twitter applications for the desktop PC, mobile devices or tablets. Majority of Twitter users still use the Twitter web site to access their accounts. Anyone who’s used Twitter online knows how drab the Twitter site is. It’s a very Spartan affair. It may reflect the Twitter philosophy of “less is more” but it would be cool to actually personalize your personal Twitter page. [Read more…]

Originally posted on December 14, 2011 @ 12:59 pm