Yahoo CEO Carol Bartz claims Yahoo was never a search company. These ads touting Yahoo Search make her historical revisionism blatantly obvious. [Read more…]
Yahoo CEO: Yahoo Never a Search Company
Now that Carol Bartz has signed away Yahoo’s 20 percent search market share to Bing for a song, she’s revising history to justify her actions. Now she claims Yahoo was never a search company. [Read more…]
Microsoft’s Fickleness Will Be Yahoo’s Downfall
Immediately after handing over its entire search business to Microsoft, Yahoo takes a beating on Wall Street. It’s not hard to see why. Instead of the upfront billions Microsoft offered last year, Yahoo is now getting revenue share on search ads.
Sure, it’s a huge revenue share — 88% for five years — but this is Microsoft we’re talking about. Search is only the latest among Redmond’s many fleeting non-software obsessions over the decades. If Ballmer gets tired of Bing within the next five years — which is extremely likely, given Microsoft’s track record — Bing would fall behind Google in search innovation.
Yahoo, being stuck with Bing for the next ten years, would be thoroughly YaScrewed. Carol Bartz just put Yahoo’s fate in very, very fickle hands.
Microsoft Takes Over Yahoo Search
Microsoft’s long courtship of Yahoo ends with a sad whimper — from Yahoo. Redmond gets a ten-year exclusive license to Sunnyvale’s search technology. Bing becomes the official search engine powering Yahoo. Yahoo is reduced to nothing but a salesforce for Bing’s search ad space. [Read more…]
Bing: A Sacrifice for MicroHoo
If the Bing parody ad was a blow to the Bing team’s self-esteem, wait ’til they hear about this: Microsoft is about to buy Yahoo’s search advertising business for several billion dollars, plus guaranteed revenue. [Read more…]