The Wall Street Journal Online has announced a new program that will enable its users to submit WSJ.com articles to Digg, the popular news and content sharing website, and allow Digg users to view content currently available to WSJ.com subscribers.
Every article on The Wall Street Journal Online will now include a “Digg This” icon in the article tools section that enables users to Digg the article directly from WSJ.com, and view the “Recently Popular” and “Upcoming” WSJ.com articles as they surface on Digg.
In addition, users clicking on a Wall Street Journal article link on Digg will be able to read that article for free on WSJ.com.
Moreover, Rupert Murdoch intends to remove the subscription fees of this popular online newspaper. Following the new business model of the New York Times, the objective behind this move is to increase readership from a mere 1 million to 20 million. Consequently, this will boost advertising revenues.
Originally posted on November 15, 2007 @ 6:28 am