Piaggio Group Americas, Inc., importer of Vespa scooter brand, has launched its new consumer web site at VespaUSA.com. Functional, fun and fast, the new web site connects with users by delivering an entertaining interactive experience, a shared sense of community and a wealth of practical reasons to ride. Every element of the new site, from the latest product news to user-generated favorite riding routes, has been designed to educate and engage visitors while giving them plenty of fun reasons to return.
Content highlights of the website include:
• A Google Maps-based ‘Community Rides’ tool that helps scooter commuters or tourers uncover, share, rate, download and comment on new riding routes. Post a new discovery or vote on an existing excursion. Mapped rides can also be updated, saved and resubmitted. Shortcuts to popular destinations, scenic weekend rides, regional routes that avoid local traffic snarls or multi-state adventures are all archived and available in one convenient location.
• No other scooter brand has Vespa’s rich history. To fully understand the romance that fuels consumer passion for Vespa, a new interactive ‘History & Heritage’ section traces the evolution of the world’s iconic scooter, including the legendary campaigns, calendars, advertisements — even songs — that were and are synonymous with significant model introductions.
• How do you get 43 mpg from a luxury SUV? Easy — just swap 50% of your automotive driving miles for Vespa riding miles. VespaUSA.com continues the company’s mission to reduce America’s dependence on foreign oil by focusing on immediate solutions for minimizing the carbon footprint. A new ‘Vespa vs. Auto MPG’ fuel savings calculator in the Vespanomics section invites visitors to see how fast they can supercharge their car or SUV’s fuel economy average by adding a Vespa to the fleet.
Originally posted on November 13, 2008 @ 7:02 pm