Vignette announced the immediate availability of Vignette Community Services and the upcoming availability of Vignette Community Applications. The new community products enable organizations to add social computing capabilities to their Web sites to help strengthen their brand, increase user loyalty and drive revenue. Additionally, the suite of products seamlessly integrates with Vignetteâ€™s Web experience foundation, making it easier for customers to quickly add engaging social elements and Web 2.0 capabilities to their sites.
Web users today rely more heavily on their peers for advice on which companies to trust, products to evaluate or buy and services to select. According to the 2008 Edelman Trust Barometer, â€œa person like yourselfâ€ is often viewed as an organizationâ€™s most credible spokesperson. Vignetteâ€™s Community product line enables organizations to give a voice to this group of peer influencers, driving new levels of audience engagement on anything from content reviews to product development.
Vignette Community Services can help organizations connect with and engage key audiences by offering ratings, reviews, commenting and tagging capabilities, similar to the services found on YouTube and Netflix. Users are demanding that organizations offer these services so they can share ideas and learn from their peers.
Vignette Community Applications enables organizations to add features like blogs, wikis and forums to any Web property to improve transparency, increase interaction with and build customized communities to better engage their target audiences. Additionally, these organizations can leverage user-generated content and peer influence to create valuable online communities. For example, a software company may leverage forums or blogs to solicit feedback from customers throughout each phase of a product lifecycle.
Originally posted on April 9, 2008 @ 7:16 pm