Yahoo!, Inc. announced significant display advertising agreements with Cars.com, Forbes.com and Ziff-Davis Media. These agreements represent the continued build-out of Yahoo!â€™s network of premium publishers, which will benefit advertisers, publishers and users. These relationships enable marketers to reach their target audiences with high-value inventory on Yahoo! and across the web, improving reach, frequency and relevance.
â€œYahoo! is developing a new marketing ecosystem where premium publishers can deliver relevant marketing messages to their users on their owned and operated sites, or on Yahoo!â€™s sites, while also giving marketers the ability to reach their desired audiences across the entire network,â€ said Todd Teresi, senior vice president of the Yahoo! Publisher Network. â€œWhen you put the breadth of Yahoo!â€™s owned and operated properties together with these vertically-focused leaders, advertisers will be able to reach a high-quality audience with greater relevance and scale.
Originally posted on October 16, 2007 @ 5:45 pm