Leading Worldwide record company SonyBMG has announced that effective April 2 it will no longer accept demo tapes/ CDs from aspiring artists, and in turn will now only consider applications from musicians who blog their wares.
The move is effectively the death of the demo tape, the well trodden path to a recording contract over the last 40-50 years.
SonyBMG UK and Ireland Music Entertainment chair and chief executive Ged Doherty says the company was moving with the times.
“Blogging is clearly one of the major trends in music, media and entertainment…So it makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists.”
Vale the Demo Tape. Killed by Blogging in 2007.
(via ABC)
Originally posted on April 1, 2007 @ 8:22 pm
raj says
Duncan, do you think this is an April Fool’s joke by ABC? Problem is, it’s very believable, though I would have expected from any other label than Sony.
I once went to Sony Canada in Toronto and left my demo set of 5 CDs. The guy I gave it to passed it on but the intended target says he listened to them, though from his explanation, I’m pretty sure he didn’t bother. At any rate, he wasn’t looking for ambient stuff a la Moby, Brian Eno, etc. He wanted “Urban”, which I’m not, despite trying.
Still, if this news is real, it’ll be a disappointment for all those aspiring musicians that do not have time to blog. I don’t know about other Sony offices but I do know that Sony Canada’s execs – the ones I’ve met with when I had my print mag – are very open-minded. Bands I’ve interviewed have said the same. So this is a surprising development for the label, in my opinion.
Thord Daniel Hedengren says
Hahahahaaaaa! :D
Brilliant!
stiff says
LOL!
I almost wish this was true. Too often the label is too focused on the visual which leads to demos now costing hundreds of € to make because the CD should look store-ready when it arrives on the desk of the record companies.
It’s ridiculous but some companies don’t even accept mp3s or links.
Duncan says
I’m not sure that it is an April Fools Day Joke, although it would make a hat trick for me if it was, the post was dated April 2 @ the ABC website which would lead me to believe that it’s not + there’s mention of it on PaidContent late last week as well.
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