Interesting new report from ebiquity on spam blogs. Nothing most people didn’t already know, but digging deeper you find this:
“MySpace is now the biggest contributor to the blogosphere. The other key driver LiveJournal and blogs managed by SixApart (as seen at their update stream) contribute only 50-60% of what MySpace does. The growth of MySpace blogs has in fact dwarfed the growth of splogs! Further if MySpace is discounted in our analysis close to 84% of all pings are spings!”
In Octobers State of the Blogosphere report, David Sifry reported that Technorati was tracking 57 million blogs. I can’t find a more up to date figure on the Technorati site (they seem to have buried it somewhere), but even if we say Technorati is tracking 60-70 million blogs now, how does this compute:
Every MySpace blog comes complete in Technorati with “name – MySpace Blog”, so every post from a MySpace blog has MySpace in the name of the blog…and all Technorati found was 5.353 million references, and yet the ebiquity report indicates that MySpace blogs + posts make up nearly half of the blogosphere and is growing at the fastest rate. Last figures I heard for MySpace usage was 170 million + members. That’s a lot of blogs. Technorati still isn’t tracking even 5% of them.
So next time the State of the Blogosphere report comes out from Technorati, make sure you report the figures correctly: there isn’t 60-70 million blogs out there (or what ever the figure Dave Sifry reports), the figure is ONLY what Technorati tracks, and they’ve still got a long way to go on that front as well.